Store Credit Incentive
Overview
Section titled “Overview”Corso gives brands several ways to incentivize customers to keep their money in your store rather than requesting a refund. You can configure a default store credit incentive in your returns settings, change it for specific scenarios with Gift Card Incentive automation rules, and configure incentives independently within individual Shop Now rules. All options support fixed amount and percentage-based incentives.
What You Can Expect
Section titled “What You Can Expect”By configuring store credit incentives, you can:
- Retain more revenue: Encourage customers to choose store credit or Shop Now over a refund by offering a bonus on top of their return value.
- Customize by scenario: Apply different incentive amounts by default, by automation rule, or within specific Shop Now rules to match your retention goals.
- Offer flexible incentive structures: Choose between a fixed amount or a percentage-based bonus depending on what works best for your brand.
Incentive Option 1: Default Store Credit Incentive
Section titled “Incentive Option 1: Default Store Credit Incentive”The default store credit incentive applies whenever a customer chooses store credit during the return flow.
How to Configure
Section titled “How to Configure”- Navigate to Settings > Returns in the Corso Admin.
- Scroll down to the Store Credit section and make sure Store Credit Offered is on.
- Configure your Store Credit Window and Gift Card Type.
- Locate the Store Credit Incentive Amount field.
- Select either Fixed Amount or Percentage.
- Enter your desired incentive value and save. Enter percentages as whole numbers greater than 1 (for example, 10 for 10%). Values of 1 or less are treated as a fraction, so 1 gives 100% and 0.5 gives 50%.
Once configured, store credit is selected by default on the customer’s return summary, and the Gift Card option shows the incentive amount. A percentage incentive is calculated on the value (price plus tax) of the items being returned for store credit. A fixed incentive is added once per return.
Changing the Incentive for Specific Scenarios
Section titled “Changing the Incentive for Specific Scenarios”To offer a different incentive, or none, for certain products, customers, or orders, create a Gift Card Incentive automation rule. When the rule matches and Modify Store Credit Incentive is on, its amount replaces the default. See Gift Card Incentives Automation.
Incentive Option 2: Shop Now Rule Incentive
Section titled “Incentive Option 2: Shop Now Rule Incentive”Shop Now incentives are configured within individual Shop Now rules and apply when a customer is presented with the Shop Now option during the return flow. This is separate from the default store credit incentive and can be set independently per rule.
How the Customer Experiences This
Section titled “How the Customer Experiences This”When a customer initiates a return and opts not to exchange their product, they are presented with the Shop Now option. If a Shop Now incentive is configured, the customer sees an offer to use their return credit plus a bonus amount if they choose to shop now rather than take a refund.
How to Configure
Section titled “How to Configure”- Navigate to Settings > Automations and open the relevant Shop Now rule, or create a new one.
- Add a benefit with an incentive and locate the Incentive Amount field.
- Select either Fixed Amount or Percentage.
- Enter your desired incentive value and save.
Each Shop Now rule can carry its own incentive, allowing you to tailor the offer based on the conditions defined in that rule. See Shop Now for details.
Choosing Between the Incentive Options
Section titled “Choosing Between the Incentive Options”| Default Store Credit Incentive | Gift Card Incentive Rule | Shop Now Rule Incentive | |
|---|---|---|---|
| Where configured | Settings > Returns > Store Credit | Settings > Automations > Gift Card Incentive | Settings > Automations > Shop Now |
| When it applies | Store credit resolution | Store credit resolution, when the rule’s conditions match | Shop Now flow |
| Incentive types | Fixed amount or percentage | Fixed amount or percentage | Fixed amount or percentage |
| Rule-level control | No | Yes, replaces the default | Yes, per Shop Now rule |
Can I use both the store credit and Shop Now incentives at the same time?
Section titled “Can I use both the store credit and Shop Now incentives at the same time?”Yes. The store credit incentive and Shop Now rule incentives operate independently and can both be active simultaneously.
Does the incentive stack on top of the return value?
Section titled “Does the incentive stack on top of the return value?”Yes. The incentive is offered as a bonus on top of the customer’s return credit, not a replacement for it. It is only added when the customer is owed credit after any fees or exchange items.
Can I set different incentive amounts for different products or customers?
Section titled “Can I set different incentive amounts for different products or customers?”Yes. Use Gift Card Incentive rules to change the store credit incentive by product, customer, or order. Each Shop Now rule also has its own incentive configuration.
What is the difference between a fixed amount and a percentage incentive?
Section titled “What is the difference between a fixed amount and a percentage incentive?”A fixed amount adds a set value to the customer’s store credit or Shop Now credit. A percentage adds a bonus calculated as a percentage of their return value.