Shop Now Implementation
Shop Now allows your customers to continue shopping as a way to resolve their return. Instead of ending their journey after selecting a return option, customers can seamlessly move back into your storefront with a curated shopping experience and optional incentives. This guide walks through how to set up Shop Now in the Corso Admin and how to tailor it to your brand’s preferred scenarios.
What You Can Expect
Section titled “What You Can Expect”Shop Now gives your brand flexibility and control over when and how customers are offered the ability to shop during a return. With this feature you can:
- Decide which customer segments or claim types should receive the Shop Now option.
- Direct customers to any page on your storefront to continue browsing.
- Provide a credit or incentive to increase conversion and satisfaction.
- Highlight benefits that encourage customers to choose ShopNow rather than complete a traditional return.
- Configure multiple rules to support different return scenarios, customer groups, or product lines.
Overall, ShopNow helps turn returns into a new opportunity for revenue and customer retention.
Prerequisites
Section titled “Prerequisites”- Enable the checkout script in your Checkout Plus settings. Until it is enabled, the Shop Now section shows a Checkout Script Required message.
- Connect Stripe in your Integration settings so customers can pay any difference. Until it is connected, the Shop Now section shows a Stripe Connection Required message.
Shop Now is in beta.
Feature Details
Section titled “Feature Details”Where ShopNow Lives in the Corso Admin
Section titled “Where ShopNow Lives in the Corso Admin”Shop Now is located in your Return Settings, right above where you set up Advanced Exchanges. This keeps all return-related automations and configurable workflows in a single, consistent location.
To access:
- Open the Corso Admin.
- Navigate to Settings > Returns.
- Scroll to the Shop Now section.
From here you can add, edit, or remove ShopNow rules.
Creating and Managing Shop Now Rules
Section titled “Creating and Managing Shop Now Rules”Each Shop Now configuration is rule-based, following the same automation structure used throughout Corso. You can create a single rule to cover all customers or multiple rules to handle different situations.
You can name each rule anything you want, such as:
- General Shop Now
- VIP Customers Shop Now
- Shop Now for Wrong Size Returns
- Shop Now for Tagged Orders
- Shop Now for Specific Products
Setting Conditions
Section titled “Setting Conditions”Conditions control when Shop Now appears for a customer. You can offer Shop Now:
- For specific products
- For customers with certain emails or tags
- For certain orders or order tags
- For specific return reasons or claim scenarios
If you want to offer Shop Now to all customers, simply leave all conditions blank.
Shop Now is only offered on returns, and only for items the customer is returning for a refund or store credit. Items being exchanged don’t count toward the customer’s credit.
Configuring the Shop Now Action
Section titled “Configuring the Shop Now Action”Within each rule you will configure the experience the customer receives when they choose Shop Now.
Start Shop Now URL
Section titled “Start Shop Now URL”Enter the URL you want customers to land on when they click Start Shopping. This can be any product page, collection page, or custom landing page on your storefront.
Benefits and Incentives
Section titled “Benefits and Incentives”Benefits appear under Why shop now? on the Shop Now screen. Add a benefit with the add button in the Benefits section and choose its type:
- Informational — a callout such as “Explore our latest arrivals” or “Faster returns.”
- Offer An Incentive — a bonus on top of the customer’s credit. Set the Incentive Amount as a fixed amount or a percentage of the return credit.
Each benefit has a Label, an Icon, and a Description. You can add up to four benefits per rule, and only one of them can be an incentive.
The bonus applies only when the customer spends more than their credit, up to the bonus amount. A customer who spends less than their credit doesn’t receive the bonus.
Activation
Section titled “Activation”Once your conditions, URL, and benefits are configured:
- Toggle the rule on.
- Save your settings.
Any customer who meets the conditions will now see the Shop Now option during their return flow.
Implementation Steps
Section titled “Implementation Steps”- Go to Settings in the Corso Admin.
- Select Return Settings.
- Navigate to the Shop Now section.
- Click the add button to create a rule, or edit an existing rule.
- Name your rule.
- Add conditions or leave blank for all customers.
- Set your Start Shop Now URL.
- Configure any incentives or benefit messaging.
- Toggle the rule on.
- Save.
Can I create multiple Shop Now rules?
Section titled “Can I create multiple Shop Now rules?”Yes. Create as many rules as needed to support different segments, product types, or claim scenarios.
Do I have to offer an incentive?
Section titled “Do I have to offer an incentive?”No. Incentives are optional and can be removed at any time.
Where will customers see the Shop Now option?
Section titled “Where will customers see the Shop Now option?”They will see it during the claim flow once they reach their resolution choices.
Does Shop Now replace exchanges?
Section titled “Does Shop Now replace exchanges?”No. You can use Shop Now alongside traditional exchanges and Advanced Exchanges.
Customers see “Checkout” instead of “Finish My Return”, or their credit isn’t applied. What’s wrong?
Section titled “Customers see “Checkout” instead of “Finish My Return”, or their credit isn’t applied. What’s wrong?”During a Shop Now session, Corso replaces your checkout button with Finish My Return and applies the customer’s credit. This depends on the checkout button selectors in your Checkout Plus settings, which are needed even if you don’t offer Checkout Plus. If your theme changed or the selectors don’t match your cart, the button isn’t replaced. Contact Corso to update the selectors. You can change the button text under Settings → Checkout Plus.
How big should the incentive be?
Section titled “How big should the incentive be?”Start with no incentive, watch your Shop Now rate for a couple of weeks, then test a small incentive (around $10) to see whether more customers choose Shop Now. Results vary a lot with your products and return reasons.
Can I direct customers to a custom landing page?
Section titled “Can I direct customers to a custom landing page?”Yes. Any valid storefront URL can be used.
Do customers keep the bonus if they don’t spend it?
Section titled “Do customers keep the bonus if they don’t spend it?”No. The bonus only covers spending above the customer’s return credit, up to the bonus amount.