Store Credit Incentive
Overview
Section titled “Overview”Corso gives brands two ways to incentivize customers to keep their money on store rather than requesting a refund. You can configure a default store credit incentive in your Returns Settings, and you can configure incentives independently within individual ShopNow rules. Both options support fixed amount and percentage-based incentives, giving you flexibility in how you structure your retain-on-return strategy.
What You Can Expect
Section titled “What You Can Expect”By configuring store credit incentives, you can:
- Retain more revenue: Encourage customers to choose store credit or ShopNow over a refund by offering a bonus on top of their return value.
- Customize by scenario: Apply different incentive amounts at the default level or within specific ShopNow rules to match your retention goals.
- Offer flexible incentive structures: Choose between a fixed dollar amount or a percentage-based bonus depending on what works best for your brand.
Incentive Option 1: Default Store Credit Incentive
Section titled “Incentive Option 1: Default Store Credit Incentive”The default store credit incentive applies whenever a customer is presented with the store credit resolution option during the return flow.
How to Configure
Section titled “How to Configure”- Navigate to Settings -> Returns in the Corso admin.
- Scroll down to the Store Credit section.
- Configure your store credit window and delivery method (gift card order or direct via Shopify’s gift card API).
- Locate the Store Credit Incentive Amount field.
- Select either a fixed amount or a percentage.
- Enter your desired incentive value and save.
Once configured, customers who are offered store credit during their return flow will see the incentive applied to their store credit total, making it a more attractive option compared to a standard refund.
Incentive Option 2: ShopNow Rule Incentive
Section titled “Incentive Option 2: ShopNow Rule Incentive”ShopNow incentives are configured within individual ShopNow rules and apply when a customer is presented with the ShopNow option during the return flow. This is separate from the default store credit incentive and can be set independently per rule.
How the Customer Experiences This
Section titled “How the Customer Experiences This”When a customer initiates a return and opts not to exchange their product, they are presented with the ShopNow option. If a ShopNow incentive is configured, the customer sees an offer to use their return credit plus a bonus amount if they choose to shop now rather than take a refund.
How to Configure
Section titled “How to Configure”- Navigate to Settings -> Automations and open the relevant ShopNow rule, or create a new one.
- Within the rule, locate the incentive amount configuration.
- Select either a fixed amount or a percentage.
- Enter your desired incentive value and save.
Each ShopNow rule can carry its own incentive, allowing you to tailor the offer based on the conditions defined in that rule.
Choosing Between the Two Incentive Options
Section titled “Choosing Between the Two Incentive Options”| Default Store Credit Incentive | ShopNow Rule Incentive | |
|---|---|---|
| Where configured | Returns Settings -> Store Credit | Automations -> ShopNow Rule |
| When it applies | Store credit resolution option | ShopNow flow |
| Incentive types | Fixed amount or percentage | Fixed amount or percentage |
| Rule-level control | No | Yes, per ShopNow rule |
Can I use both incentive types at the same time?
Section titled “Can I use both incentive types at the same time?”Yes. The default store credit incentive and ShopNow rule incentives operate independently and can both be active simultaneously.
Does the incentive stack on top of the return value?
Section titled “Does the incentive stack on top of the return value?”Yes. The incentive is offered as a bonus on top of the customer’s return credit, not a replacement for it.
Can I set different incentive amounts for different ShopNow rules?
Section titled “Can I set different incentive amounts for different ShopNow rules?”Yes. Each ShopNow rule has its own incentive configuration, so you can offer different bonus amounts based on the conditions of each rule.
What is the difference between a fixed amount and a percentage incentive?
Section titled “What is the difference between a fixed amount and a percentage incentive?”A fixed amount adds a set dollar value to the customer’s store credit or ShopNow credit. A percentage adds a bonus calculated as a percentage of their return value.